Published

North Ember connects commerce and inventory to increase conversion by 18%

North Ember sells premium hiking equipment, outdoor apparel, and adventure gear through its online store.

47%Fewer inventory-related complaints
18%Higher online conversion

Challenge

Rapid growth had made inventory management difficult, and customers frequently encountered products that appeared available online but were already out of stock.

Solution

We connected inventory, fulfillment, and the online storefront through a redesigned commerce platform with real-time stock synchronization.

Results

Inventory-related customer complaints fell by 47%, while online conversion increased by 18%.

“The new experience feels much closer to the brand we wanted to build. Customers can find what they need faster, and our team has far fewer inventory issues to manage.”

Owen BrooksHead of Ecommerce, North Ember